Product teams deal with a multitude of internal and external stakeholders. Team members not only manage core product ownership like roadmap definition, feature enhancements, and design improvements. The product team also aligns an extended set of stakeholders contributing to product revenue and growth. Enterprise environments require managing this extended set of stakeholders.
Core product ownership
Understanding what users do, how they work, and what their real issues are is key to building a successful product.
The extended set of responsibilities which is often covered by product teams includes:
With the many tasks, activities, and stakeholders covered in a product team internal alignment can be a nightmare. Often, there are competing centers of interest within the product team: feature A competes with feature B for investment. Decisions have to be taken by the head of product (chief product owner).
Productific is a SaaS tool to automate roadmap feedback, user voting, and feature request management for product teams. Additionally, it supports outbound marketing communication.
Using Productific will automate user feedback and reduce time spent for internal team alignment. With Productific, ranking between competing topics is an informed data based decision. Getting started with Productific is easy, teams can collect roadmap feedback in 5 minutes.
Product teams can stay on top of customer needs with Productific, always understanding what customers really want.