A product roadmap outlines the vision, direction, and future steps towards that vision. By letting customers vote on individual items, a roadmap can be aligned with market needs. While the overall vision is usually driven by product managers (owners), the alignment of next steps along the timeline can be optimized by user voting. Also, user input can create fresh, attractive ideas to enhance a product and increase customer value. While roadmap voting cannot define strategic positioning in the competitive landscape, it can supply data for optimized steps along the strategy. Short: roadmap voting is not a substitute for strategy, it rather helps product managers optimize strategy execution. See how roadmap voting works in Productific.