Feature voting describes the process of collecting user feedback for product improvement ideas. These ideas are listed as feature requests or roadmap outlook.
When running feature voting, users are usually asked to express "I want this" on a particular idea. With this, users up vote a particular idea and as a group provide a data driven idea ranking to the owner of the product.
Product backlogs and roadmaps carry ideas from different sources: marketing, sales, development, customers and other stakeholders contribute to the pool of ideas. While ideas are annotated with some context info, they must be ranked to identify the best feature to build next.
Feature voting ranks ideas by user popularity. The most up-voted idea appears at the top of the stack. In the eye of users it is the most attractive next feature in the product.
The weakness of feature voting, though, is the user perspective. The most up-voted feature is not necessarily in alignment with the product's vision and does not consider cost of operations on the provider side.
By running feature voting you can
With Productific you can run feature voting and turn a list of ideas into a prioritized product backlog.