Readable and search engine optimized (SEO) URLs can bei of advantage when publishing an idea. Example: instead of
with your customers to collect feedback. These URLs are easier to use and will give you a slight advantage for search engine optimization. For ideas and products the vanity URL can be adjusted via the "Publish" menu.
URLs of idea listings can be changed any time and always point to the same idea:
URLs of product listings should be set up when creating the listing. Changing this URL will invalidate old product links you shared with your users.