Choosing the best feature to build next is a difficult task. Many dependencies are to be considered, any feature-decision comes with advantages and drawbacks.
Besides all the uncertainties there is also good guidance available: your active customers.
Customers use your product on a daily basis. They know what provides value to them and how your product can improve. Letting your customers suggest improvements and vote for new features is a great way of engaging and including their perspective. After all, you and your customers share a common goal: improving the product.
Feature voting gives you the ability to see which improvements are desired most - by real customers. By voting for new features customers shape a roadmap for your product that optimizes customer success and product success at the same time. A product with happier customers is a better product and a better product leads to greater business growth.
Tool support drives growth. Some general purpose collaboration tools like Trello and Asana are optimized for "love at first sight": you start using it, like it immediately and want to put it to action anywhere in your business. While you can use a general purpose tool for feature voting, it can be a pain because these tools aren't tailor-made for shaping a product roadmap. Productific, in turn, gives you additional benefit:
That's all you need for feature voting in a tool.
By running feature voting you can turn a list of ideas into a prioritized backlog for your product.